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Born in 1990, Zeynep Dag a dutch designer with Russian roots combines her passion for modern design and art, her sense of creativity and an abundance of luxury materials into desirable footwear.

After attending two Bachelors in Product Design and Art & Design in Education at the famous Design University ArtEZ, Zeynep earned a Masters degree in Modern and Contemporary Art. She started her career at the age of 18 in the fashion industry and worked for several huge international brands. 


To Zeynep, shoes are a metaphor of power. The goal of her shoe designs is to give every woman a sense of being powerful and confident. Contemporary art, street fashion and minimalism are a big inspiration to her, resulting in an eclectic and refined style. Alzúarr shoe designs are synonymous with classic sophistication and timelessness. The keyword in the brand’s design philosophy is feminine power. Luxury materials such as genuine leather, combined with quirky designs and a meticulous attention to detail, form the iconic style of the brand.


Life was hard for Zeynep. She had to survive in a life full of pain, fear and sadness. She had to stay powerful. She had one dream: her own luxury shoe brand. Despite all the bad luck she knew how to make her dream come true. Staying powerful is the key in life. She felt like she needed to pass that along to other woman in the world. After everything she has been through Zeynep wanted to design shoes for the powerful woman. Every woman should feel powerful.
Within less than 6 months she made Alzúarr a huge international brand. She did it with her own strength.

Rihanna, Nina Dobrev, Kendall & Kylie Jenner, Jennifer Lopez, Amber Rose, Vanessa Hudgens and Chantel Jeffries among others are currently Alzúarr customers. 

Alzúarr, for the powerful woman who dares to show who she is.